Executive Coaching
Unlock Clarity. Lead with Confidence.
With nearly two decades as a SWAT commander and detective, Justin W. Atherton coaches executives to perform under pressure, communicate with impact, and build trust that lasts.
He has coached leaders from major professional sports teams and Fortune-level corporations, bringing high-stakes lessons into boardrooms and leadership suites.
What Executive Coaching Looks Like
Tailored, One-on-One Transformation
Executive coaching with Justin isn’t theory — it’s targeted, practical, and designed for measurable results. Each engagement is customized to your leadership style, challenges, and goals.
You’ll Gain:
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Clarity in Decision-Making – Learn to cut through noise and act with precision.
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Commanding Communication – Speak so your message resonates, even in high-stakes situations.
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Emotional Intelligence – Regulate pressure, build trust, and strengthen relationships.
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Presence Under Fire – Develop the ability to stay calm, focused, and persuasive when others lose control.
Who It’s For
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C-Suite executives navigating growth and crisis
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Senior leaders in high-performance industries
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Professionals leading teams in environments where clarity and trust are non-negotiable
Why Work With Justin
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Proven in High Stakes: Nearly 20 years in law enforcement and SWAT leadership, making decisions with lives on the line.
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Trusted by Professionals at the Top: Justin has coached leaders in professional sports and major corporations, helping them thrive in competitive, pressure-filled environments.
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Direct and Practical: No jargon. No fluff. Just tools you can use immediately.
Book a Strategy Session
Testimonials
Tamara Wheat
Assistant Manager
Texas Department of Public Safety
"Justin’s focus on effective communication, conflict resolution techniques and building trust within our team was particularly relevant to our role. His practical exercises provided valuable tool for handling difficult interactions and managing team dynamics”
Jeremy Q
Owner and Founder at DOT Red
"Justin’s supported my journey as a leader in my personal and professional life, where I had doubts about being front and center, and now I can choose to stand in it. I highly recommend Justin."
Annissa Geil
Designer
"He's going to be the next Tony Robbins."
Steven B
Writer
"Thanks to Justin's recommendations, I now live with more focus, clarity, and objectivity. I've learned to better handle my emotions in negative situations. He's also helped me see the value of setting clear, attainable goals.
I believe the main way that he helped me was through providing a new perspective on my life. I had been stuck in a rut for several years, and Justin's coaching helped me to get out of the ditch I was in and back onto the highway."
Martha Diarte CSM, CAPM
"I have sought Justin's support for workplace concerns and best practices in conflict resolution. There has been an uptick in not only work productivity but a connectedness I now have with my work team, that would have not been possible if I had a coach that didn't have the high level skill set of what I would title Master coach. I would happily discuss his coaching services and style with anyone who is seeking to move into the next level in your life!"